Branding is a core element of any business. This guide to branding will teach you exactly how to brand yourself in the right way to stand out from your competition.
Your brand represents more than your website and a logo. They are only at the surface of the business. Meaning, what your customers see.
But the true branding goes way deeper. It is in your offer, it is your unique identity.
Branding is made of clarity combined with personality and connection. To be clear on your brand, you need a strategy.
A brand strategy represents a plan of action that aligns your brand, your goals, and your audience together.
In this post I want to teach you everything you need to know about the right ways to brand yourself, so you end up attracting your ideal audience, and not chasing them.
You need to define a lot of elements to gain clarity in your brand strategy.
The Elements Of Branding
Let’s start with purpose. You must know your “why”.
If you are a fashion influencer/blogger, people will want to know why did you choose it? What is your backstory? Did you use to have bad taste in fashion and others would criticize you for the way you dress?
So one day, you decided to learn about fashion and became a fashion influencer.
People are interested in your story and going forward you always need to know and remember your “why”.
You definitely need to define your ideal audience. Who are you serving? What is their age range, profession, hobbies, income, personality? Create that person in your mind and keep it in your mind as long as your brand exists.
Because everything you are going to do will relate to your ideal audience. Everything is going to be for them, about them.
You need to know what are your offers and the way you solve a problem. What obstacles do you help your audience overcome? You need to be 1-2 steps ahead of them and teach them how to make the right steps forward.
This represents your beliefs, what you see as important in your life and business. For example, if you are a Health coach you may be very interested in clean eating. Your belief may be that fresh, raw vegetables are better than frozen ones.
Your ideal client should share the same values as you and you will attract them to your community when they can relate to you.
What do you want to achieve by branding? Do you need more brand awareness, are you on a mission to help people with designing their dream home? Clarify your goals so your branding message will reflect them.
The art of storytelling is what truly makes people follow a brand. Like I said before, people are interested in your background, your past, how you got to where you are, and your expertise.
By sharing deep, personal stories you form a connection with your audience so they get to know, like, and trust you.
You will need a color palette, logo, submarks, typography, and custom patterns. These must align with your brand’s vision.
For example, if you are a Health Coach or you work in the Healthcare industry you may opt for a green color palette to represent your brand.
Opting for 2-3 fonts and not more is also ideal along with a color palette of 3 to 5 colors.
The logo needs to speak your message clearly. Your customer should understand what you are about just by looking at your logo.
Or at least, who do you serve, what are your brand’s values. They all can be seen in the logo.
Have you seen on Facebook some entrepreneurs that are dressed in certain colors in their profile picture? Have you seen their cover photos reflecting the same colors.
It is all about branding photoshoots. Hiring a photographer to take headshots and beautiful pictures for your brand is a must!
You will need to use these pictures on your website, your portfolio, and your social media channels.
Always use presets so your feed can be cohesive as well when you edit your photos.
Brand voice, tone, and positioning are what make you different than your competitors. The keywords you use also play a huge role in your brand messaging.
When you create a strategy, you need to align the essence of your brand – aka who you are, your biz goals, and your customer’s goals.
Next, comes the connection.
Marketing and Messaging
Whatever you post on social media, each email you send, and each interaction you have over there, makes part of your brand.
The tone you use in your captions along with the keywords it’s how your customers will feel when reading your message. They might feel motivated, calm, or mentally challenged.
It all depends on the way you position your message all over the places of interaction with them.
Your website is the place where customers can learn more about you. It’s the place where you can show your expertise and authority and the place where you can showcase your portfolio and client’s results. Your website, along with social media makes a part of your customer journey.
This is also part of the customer’s journey. If you are a service provider you need to send your clients a welcome kit/packet after the initial Discovery Call.
You may have a different onboarding process, but make sure your customer feels appreciated and would give you a 5-star!
Nothing is more thoughtful than a gift to your customer’s when the holidays are around the corner. Even a random gift as a “Thank you” for being your client for a long time!
I hope that now you have a clear idea of the right way and all the elements that are included in branding.
You just need to apply everything you learned here and your brand will surely stand out!
Pin this post for later and let me know in the comments what do you find difficult in branding yourself.